Names and Descriptions
Locations, Services and Organizations all have
description field that can contain free text.
alternate_name field should only ever include plain text, without formatting.
description field may include HTML elements or Markdown, with special characters escaped or encoded.
Consuming applications that expect plain-text only should strip HTML tags from these fields.
Publishers should also be aware that some applications may wish to extract a ‘short description’ from the
description field, and may do so by looking for the first full sentence, or first line-break.